Empowering Women, Innovating Brands, and Redefining the Digital Landscape

Lana Antonova, the founder and CEO of Webvixxen Design, has been a trailblazer in the digital world since 2004. A self-taught coder and designer, she launched her agency in an overwhelmingly male-dominated field and has steadily grown it into a full-service powerhouse. Today, Webvixxen Design is known for its innovative approach to brand management, providing comprehensive digital solutions to clients ranging from luxury powerhouses like Gucci, Nike, and Sony to emerging brands such as StretchLab, Dr. Jason Champagne, Aloxxi, and RVIVL.

While Antonova's career began with a desire to work in government web security, a pivotal moment led her to found Webvixxen. A chance project with a small restaurant that catapulted its digital presence convinced her of the vast opportunities in branding. She pivoted, dedicating herself to building a company that blends creativity, problem-solving, and technology—all while focusing on the brand management that would differentiate her agency from others in the field.

Antonova’s leadership has always reflected a strong commitment to diversity and inclusion, especially in an industry where women are underrepresented. A key part of Webvixxen Design's growth stems from her intentional hiring of women who bring unique sensibilities to both design and coding. She believes that women bring an invaluable attention to detail and creativity, which has been instrumental in building the agency’s success. Under her guidance, the team has grown to over 40 members, most of whom are women, reflecting Antonova’s mission to create opportunities and foster talent in tech.

Her company's "One-Stop Shop" approach is another unique factor that sets Webvixxen Design apart. While many agencies may specialize in one area, Webvixxen offers a comprehensive suite of services—from web development and SEO to social media and brand strategy. Antonova believes that managing a brand effectively means taking care of every aspect of its digital footprint, which is why her team provides end-to-end solutions. This model not only saves clients time and resources but also ensures a consistent and cohesive brand presence across all platforms.

In addition to creating opportunities for women in tech, Antonova’s work with Webvixxen has had a significant impact on local communities, especially for female-owned businesses. During the COVID-19 pandemic, she extended her services to small businesses in her area, offering discounted packages to help them survive and thrive during challenging times. Her efforts to support these businesses showcase her dedication to giving back and helping others succeed, even when resources are tight.

This approach is reflected in her personal involvement with every project at Webvixxen. Whether working with luxury brands or startups, Antonova remains hands-on, ensuring that the vision of each client is brought to life through meticulous attention to detail and strategy.

Antonova's adaptability has also proven to be one of her greatest assets. A memorable example is when she worked with a celebrity client on a brand expansion project. The project took an unexpected turn when the client decided to go in a completely different direction just as the final stages were being completed. Rather than being phased, Antonova quickly shifted gears and delivered a new strategy that exceeded the client’s expectations, exemplifying her ability to pivot and deliver under pressure.

As a woman who has carved out a name for herself in the male-dominated tech industry, Antonova also champions gender equality and inclusion in STEM fields. Reflecting on her journey, she acknowledges the biases she’s faced but emphasizes the importance of perseverance and resilience. Her leadership is not just about scaling businesses—it’s about creating a pathway for other women to succeed in an industry that still has significant barriers to entry.

By mentoring young women and actively working to shift outdated stereotypes in tech, Antonova is helping to build a future where women are not only more present in STEM fields but are leaders in shaping their direction. She is an advocate for fostering education, mentorship, and opportunities for women and girls, ensuring that the next generation can follow in her footsteps without the same challenges.

For Antonova, Webvixxen Design isn’t just a business—it’s a platform to build enduring brands and foster inclusivity in the digital world. Through her work, she has not only built an impressive list of clients but has also redefined what it means to lead with integrity and vision in tech.